We launched the “Gotham City’s Most Wanted” AR app for desktop, IOS, Android and a special in-theater kiosk that allowed fans to become the iconic characters of Batman, Bane, and Selina Kyle/Catwoman as well as photograph “vigilante activity.” We achieved this via a multi-pronged approach of Digital, Social and Experiential to bring fans into Gotham at key points in the campaign. To promote the final installment in Christopher Nolan’s Dark Knight trilogy, The Dark Knight Rises, my team and I at WB sought to fully immerse fans into the world of Gotham City.
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